Animation in advertisements are used to make the impossible, possible. They use it to bring they're well known characters to life such as The Coco Pops monkey and Tony Tiger. Some animations are to show what happens when a person uses a product such as drain cleaners or antibiotics when it is not possible to show it for real. Animation and cartoons in adverts mostly appeal to children as they have bright colours.
In this advert there is a animated duck in a plane which is attacking animated germs as the woman cleans the toilet. As the name of the product is Toilet Duck they have created a recogniseable character using animation. The use of animation and real footage makes the product more realistic.
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