Talking head adverts are adverts that are based on a group of people's opinions. An interviewer would gather a group of people or just a single person and asks them questions about a product or brand. Toothpaste adverts go into a public place and ask people to try the tooth paste and them come back to them and tell them what happened.
In the advert bellow the company asks a group of people who have sensitive teeth to test out their product. They tell them to use the tooth paste and then drink or eat, a drink or food that would usually cause them to feel pain in their teeth. They then found that they can eat the ice cream or cold drink without pain. This tells audiences that the product works effectively because every day people said so.
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