Stand Alone
Stand alone advertisements are adverts that don't have a continuous story to them and sometimes is only shown once on TV. Stand alone adverts usually advertise things that are only available once. No effort would be put in to making the next advert and will be focused on just the one advert.
Series
A series is a group of adverts that follow on into the next advert. It shows how the characters grow over time. It makes audiences feel for the characters, making it more memorable. They take a lot of money to make and it would take a lot of money to buy slots on TV. The Bridgestone advert was a series that was shown during the super bowl. This meant that the whole series could be shown throughout the breaks in the game.
Each part of the series makes you want to watch the next.
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