Humorous Advertisements attract a bigger audience as they are amusing and more memorable. The John West advert is a well known example of a humorous advert. It is out of the ordinary and is very humorous. In the advert the fisherman fights a bear for the fish. The narrator says that the fish that is catched by the bear is the finest fish and John West 'fight' them for it. There is personification to give the bear, human like movements.
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